Back Visionaries,
Build the Future
We equip founders with strategic insight, hands-on support, and operational expertise to scale businesses that tackle critical real-world challenges and drive sustainable growth.
Who We Are
We are the trusted partner for Founders and CFOs, offering deep operational expertise, hands-on support and strategic advice to build and scale world-class finance functions and operations during critical growth phases. Our approach merges strategic capital with deep operational expertise, going beyond traditional funding models. Read More
Friends & Family Capital is a venture capital firm based in Silicon Valley started by the former CFO of Palantir Colin Anderson and second-generation venture capitalist John Fogelsong.
We believe generational companies require world-class finance functions and operations during critical growth phases.
We are the trusted partner for founders and CFOs, offering deep operational expertise, hands-on support, and strategic advice.
We purpose-built the firm to partner with founders on three key force multipliers of finance: team, operations, and capital.
- Team: We help founders build their finance teams from the first finance hire to the eventual CFO, and everything in between: controller, FP&A, operations, payroll, tax, treasury, and more. We have built these teams as operators at Palantir and helped portfolio founders to do the same at their companies.
- Operations: We help finance teams from building their first operating models to improving predictability prior to a growth round or IPO. This includes improvements to workflows, systems, data, and dashboards, the ingredients necessary to support growth at scale.
- Capital: We help founders and CFOs plan and execute their fundraise. The process starts months before the capital raise with messaging, preparation, models, decks, and data rooms. Helping to select your lead and finalize deal terms follows. We have done this from Seed rounds all the way to Series K and public listing.
We invest in founders from their earliest days and all along their journeys into scaled generational companies. Our first checks can start around white boards and kitchen tables. We scale our check size, advice, and counsel throughout the journey.
We partner with founders who recognize that step-function changes in new technologies open new market opportunities. The impossible now becomes possible. These are unique and often overlooked investment areas. We focus on missions that advance the efficient frontier of our free society and the institutions that power it.
We help founders navigate the myriad tradeoffs they will encounter through the lens of fundamental business models that deliver n of 1 customer outcomes, durable revenue growth, and defensible free cash flow at scale based on continuous, outsized and lasting customer value.
Technology offers the chance to change the world in a single generation. We look forward to joining you on the journey.
Frameworks
for Success
Our frameworks equip founders and CFOs with vital insights. We share this knowledge to bolster operational scaling and fundraising readiness, positioning our network for success.
Revenue Unicorn Playbook
Examination of how top software companies scale to $1 Billion in annual revenue. Offers actionable lessons for growth.
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Earnings Season Summary
Synthesis of key trends from recent public technology quarterly earnings announcements. Delivers concise, impactful analysis for informed decision-making.
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Market Conditions Update
Analysis of venture capital trends for companies valued at $1-10 Billion. Provides insights for this phase of growth.
Read More
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What We Value

Expanding Efficient Frontiers
How does your success grow the market?
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Technological Change
What makes the impossible now possible?
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Unique Founder Insight
Why you and why this market? Tell us more.
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Sustainable Moat
What allows you to maintain and monetize the lead?
Our Impact
Invested in over 75 companies.
Total jobs created across all portfolio companies.
Aggregate capital raised by portfolio companies following our initial investment.
Increase in market cap of portfolio companies following our initial investment.
In the News

Friends & Family Capital Joins the Sand Hill Road Podcast for a Conversation on Funding and Impact
Market Conditions Update Q4 2024
The Market Conditions Update features metrics that we track internally on companies raising capital at valuations ranging from $1 Billion to $10 Billion.
Revenue Unicorn Club: Five9
Congratulations to Five9 as it crosses $1 Billion in annual revenue and joins the software Revenue Unicorns! Let's see what we can learn from Five9's journey...
Revenue Unicorn Club: Guidewire
Congratulations to Guidewire as it crosses $1 Billion in annual revenue and joins the software Revenue Unicorns! Let's see what we can learn from Guidewire's journey...
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