This is a Team of Operators and Investors

A battle-tested team of operators and investors, we bring expertise and empathy to the conversation.

Time is everyone’s most valuable resource. We believe it should be spent working with good and talented people around the table on the most important problems. That’s the spirit behind our name and our team.

"Above all, they really want to do the right thing and build for the long term. They do the hard work, put in the time, nurture relationships, build trust, go above and beyond. They are competitive and want to be the best, but they are kind and service minded as well. It's a powerful combo."

Joshua Reeves

Gusto Founder/CEO

“Colin and the Friends & Family team are a top-five team in the Valley. Their background as world-class operators gives them both the credibility and insight to shape the most important narratives around financial strategy, traction, and the critical milestones for sustainable growth.
Their exclusive portfolio has built a brand recognized by the best investors in the world.
They are a must-have on any top-tier cap table. Period.”

Jake Loosararian

Co-Founder and CEO
The above testimonials or endorsements (“Testimonials”) are provided by executives of Friends & Family Capital portfolio companies, some of whom are or may become investors of Friends & Family Capital. No compensation, either directly or indirectly, was provided in exchange for such Testimonials. There is a potential conflict of interest in any portfolio company executive providing a Testimonial, as an investment in any Friends & Family Capital fund may indirectly benefit such portfolio company. None of the above should be construed as advice or solicitation to buy or sell any securities nor as advice with respect to tax, legal or accounting matters.

What We Value

Expanding Efficient Frontiers

How does your success grow the market?

Technological Change

What makes the impossible now possible?

Unique Founder Insight

Why you and why this market? Tell us more.

Sustainable Moat

What allows you to maintain and monetize the lead?

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